The difference between ConstructionTech and PropTech – finally explained

Jun 15, 2021

We were asked many times since we started Foundamental 2.5 years ago:

What is the difference between ConstructionTech and PropTech?

What sounds like a straightforward question has brought even veteran industry insiders to the verge of despair and hair-loss. Interestingly, by far the largest group of folks asking us are asset owners and investors. By my – totally scientific un-scientific – estimate, 90%+ of folks asking us are large institutional investors and real estate investors. It points to an increasing interest into ConstructionTech we have been observing lately.

On the other hand, we spoke to thousands of founders in 2020, and most of them quite clearly expressed the distinctive differences. Many of these founders don’t even come from a real estate or construction background – and yet seem to have a clear view of the differences.

However, founders told us they get the same question from their investors, who can be generalist venture capital firms looking at many different sectors.

So, we thought, let’s share the distinctive features how we see them – and put this question to bed once and for all.

Boring definitions first

Gif showing Chris Hemsworth saying "I'm not even sorry"

Let’s kick it off with textbook definitions. According to the Cambridge Dictionary:

“Property Management is the management of land and buildings as a business, including keeping buildings in good condition and renting property”


“Construction is the work of building or making [or renovating] something, especially buildings, bridges, etc.”

In other words, construction is about creating and selling assets from scratch, while property management is about utilizing and re-selling existing assets.

Makes abstract sense, so far. Still, doesn’t help much when you’re an investor or a founder. Let’s try another way.

PropTech and ConTech operate in polar-opposite conditions

Both sectors have in common that they transact big immobile assets. That means, both require mastery of the financial side, especially topics such as creating liquidity through loans, escrows, working capital management and insuring risks.

The differences lie elsewhere.

To master ConTech, you have to master supply chains. To master PropTech, you have to master utilization.

ConTech deals with multiple uncontrolled and dynamic environments, while PropTech almost always deals with one controlled and static environment. That’s because PropTech addresses assets that already exist, and as such, knows the parameters of the asset and its surroundings. Property management supply chains are often simpler and linear.

On the other hand, construction supply chains have to account for a wide range of factors not in control of the owner, eg. weather, traffic and workforce, as well as inter-dependencies (if my plumbing materials don’t arrive on time I must reschedule my tile works).

Chart showing the difference between operating buildings and constructing buildings
Operating buildings vs. constructing buildings

Polar opposites = different value from tech

Without claiming to be exhaustive: In PropTech, technology helps to increase asset utilization, decrease building operations cost and re-sell an asset at better financial terms.

We see most PropTech address the same four levers:

  • brokerage and (re-) selling
  • tenant management
  • utility cost and thermal optimization
  • financing and insurance
Chart showing the value drivers in PropTech and ConTech
Value drivers in PropTech and ConTech

In ConTech, the value of technology plays out differently. Tech serves to create control over supply chains and fulfillment. This begins how we engineer and design the asset and which materials we use, as these decisions can have major impact at how supply and logistics can be optimized. That’s why ConTech attacks a wide range of levers to create value:

  • asset design and engineering
  • building materials extraction and processing
  • fabrication and (pre-) assembly
  • permitting
  • sourcing and distribution of components and materials
  • raw hull and MEP installation
  • outfitting and renovation
  • selling the asset
  • financing and insurance, incl. working capital and escrow

To master ConTech, you have to master supply chains. To master PropTech, you have to master utilization.

Did you know… ConTech is a 5x bigger market (yep)

Let’s also talk about the addressable market.

Almost all PropTech addresses two asset classes: residential and commercial buildings.

ConTech is applicable to a larger scope of asset classes. While a large share of companies we see (and like) attack the residential class, and many go after the commercial class, we also see various ConTech firms applicable to infrastructure assets, and some to industrial assets.

Chart showing asset classes served by PropTech and asset classes served by ConTech
Asset classes served by PropTech and ConTech

Some technologies in construction are vertical and asset-specific. An example of this is auto-generative design, where firms such as PillarPlus auto-optimize MEP for residential assets, other firms such as Continuum Industries auto-optimize waylaying and routing for infrastructure assets such as railways.

And there are examples of construction technologies that can be deployed horizontally across all asset classes, eg. reality capturing such as HoloBuilder.

That being said, most technologies we see (and like) are asset-specific and have a clear vertical focus.

So what’s the point of having more asset classes to serve, if most ventures are vertical and asset-class specific? The point is that the larger market that construction addresses is an advantage for investors.

First, because many of the learnings are transferrable from venture to venture across asset classes.

For example, we learnt from ventures in the high-rise segment that licenses and subscriptions are not well liked by many construction customers, due to project budgeting. This learning actually transfers into the infrastructure and residential segments as well. For us, being an investor in ConTech, seeing what happens in all construction asset classes is a huge advantage to identify patterns across asset classes.

This asset class diversification provides resilience to our portfolio, through optionality and adaptability. A great example we learnt from one of our Asian portfolio firms: Before COVID, the luxury condo build-to-sell space in several Asian economies was booming. The way it worked until COVID was that developers would build high-income condos “on inventory” as there was enough demand pipeline to sell them off at any time during the development. A decent share of our portfolio firm’s revenues came from these high-price development projects.

Since COVID, the infrastructure segment as well as lower-income housing segment are still booming – while the luxury condo segment in that market has yet to rebound. This has stretched the balance sheet – and more so, cash flows – of high-income condo developers, as they sit on inventory against a disrupted market demand in these Asian economies. The average Days Sales Outstanding (DSO) in this asset class increased from 50 days pre-COVID to 120+ days since COVID.

As a reaction, our portfolio firm stopped serving high-income developers since then, and focuses on the other asset classes – infrastructure and lower-income residential. Result: Our firm is at 700% revenue compared to February 2020 with an average DSO of 50 days and less.

We obviously use this learning to use our options in construction tech, picking firms that serve high growth asset classes.

The point: Construction with its various asset classes allows ventures – and venture investors – for optionality and adaptability. As a result, ConTech portfolios are more resilient and less dependent on market disruptions (such as commercial office buildings or commercial retail assets coming under pressure since COVID).

For us, being an investor in ConTech, seeing what happens in all construction asset classes is a huge advantage to identify patterns across asset classes.

Secondly, PropTech is often seen as a very large addressable market – for good reasons. The global market size of professionally-invested global real estate eclipsed $9 trillion in 2019. Mind you, this is the value of the assets though – not the value of servicing the assets. Except for brokerage solution, almost all PropTech is about servicing the asset. Therefore, in reality, the addressable market size for most PropTech is smaller. Let’s assume 20% of the value of a real estate asset goes into yearly maintenance – that gives a real estate servicing market size of $2 trillion. Still a huge market, of course. (We‘ll admit, this does not account for those assets that had not been transacted in 2019 🤓😊)

Let’s compare: The global construction market size is somewhere between $10 and 12 trillion, and 10% of global GDP. And because almost all of construction value is done as-a-service for the investor of the asset, the total construction market size is practically equal to what can be serviced (i.e. $10-12 trillion annually).

So, the $10 trillion construction market that ConTech companies is even larger than the market that most PropTech’s play in (except for brokerage).

If you are excited about PropTech (rightly so!), you should be even more excited about ConTech (hell yeah!).

How this is relevant for different asset owners…

Chart showing the relevancy for different asset owners
Relevancy for different asset owners

For commercial asset investors/owners: Many face a disruptive market shakeup since COVID. By focusing on PropTech, commercial asset owners can optimize top-line and operating cost of a disrupted asset class, be it commercial retail, offices or tourism assets. You have to wonder if this is equal to riding a dead horse – only time will tell, no one can know for sure. But that’s the point, isn’t it? Because owners of commercial assets cannot know if they are riding a dead horse, seeking diversification and new avenues to future growth makes sense. When focusing on ConTech, they gain access to entirely new business.

For residential asset investors/owners: COVID has demonstrated how resilient the residential asset class is in major economies around the globe. The lower-to-mid income residential asset class is thriving. According to the US Census Bureau the number of building permits in April 2021 has increased by 60.9% compared to April 2019. We speak regularly with the CEOs of major asset owners and construction firms – almost uniformly they believe that the lower to mid market residential construction will be a growth driver of economies for the 2020s decade, alongside infrastructure. In the last months, many of them have taken bold strategic decisions to focus more and more on the low-to-mid income residential asset class.

There is a paradox for large residential developers though: While the residential asset class is booming, existing residential portfolios are not on par with economic and climate expectations. Existing portfolios have fallen behind. Large developers that are public or go public might come under shareholder pressure to differentiate more clearly. We observe multiple publicly-listed developers on the verge of upgrading to the highest stock indexes in their countries – which comes with more shareholder scrutiny and questions such as “how do you differentiate from your competitors” and “show me your carbon footprint”. Shareholders are asking for differentiation and new efficiency potentials.

While the servicing of homes has been addressed and optimized for years (PropTech), the design, construction and renovation of residential assets is where we still find massive opportunities to drive throughput and growth (ConTech). Residential asset owners can gain access to a wide range of ConTech opportunities, and thus drive the next level of productivity gains and strategic differentiation.

For infrastructure and industrial asset investors/owners: Existing infrastructure assets can see major ROI from overhauls and life-extension maintenance. That lever is not addressed by PropTechs, but by ConTechs. And then, 1% of GDP goes into building new infrastructure such as highways, tunnels and bridges every year (going all the way up to 5% in China). But almost all of them suffer cost overruns, on average 70% in mature economies. If you are an infrastructure investor with a portfolio of projects, gaining access to ConTech and becoming able to evaluate which technologies are winners, allows you to consider a rollout of the winning technologies across your infrastructure portfolio to reduce cost volatility and increase project transparency and coordination. More cash, less risk across your portfolio.

For building components/materials producers and distributors: In our conversations with the top execs of many of these firms – from New Zealand over Indonesia, Germany, UK to North America – we were impressed how several of them use ConTech as a new customer group. One good example is a global building components manufacturer using venture capital as a sales channel to identify the highest-growth prefab firms across the globe, and get the fast-lane access for sales and partnerships of their products into this high-growth customer segment.

…and how they use ConTech to create value

Sales channel for core business: Asset investors/owners use ConTech to gain access to high-growth customers and partners to distribute your core products, i.p. building components and building materials. Examples: bathroom supplies, tiles, windows, insulation, cement/concrete/aggregates, steel and many more.

Productivity gains: You can roll-out ConTech massively over your portfolio of construction projects. Works best if you are the investor/owner and can mandate the application of new technologies, eg. via your tender/RFQ. Examples: reality capturing/digital twin technology, workflow management software, computer vision on site, enhanced wireless networks for sensor integration.

Investor relations: You become able to communicate to shareholders your efforts to strategically differentiate vs. competitors and to reduce your carbon footprint by investing in ConTech and partnering with the very best ConTech firms in your markets. Use the access you gain to stimulate your internal innovation efforts with the impulses you gain from external ConTech.

New business opportunities: This is the longest term game you can play, but also offering the highest rewards. Use your ConTech access to track which of the emerging markets and business segments will be here to stay – what are the growth rates, what are the margins, what playbooks and technologies are winning. This requires deep access “behind the scenes” and is the most difficult to pull off for incumbents on their own. When you succeed, you gain the ability to drive M&A and inorganic growth highly effectively.

Saved the best for last: CO2 reduction is bigger from ConTech

We saved the best for last. Our research and own calculations show that the carbon emissions reduction potential from construction is 10x higher on a per-year per-building basis than when we optimize the existing building stock. Here’s why.

(Before we explain – let’s be crystal-clear: Both new construction and existing buildings will have to massively reduce their carbon footprint to reach the world’s carbon emissions targets. It’s not an OR, it’s an AND.)

Chart showing global CO2 emissions by sector in 2017
Global CO2 emissions by sector, 2017

Both existing buildings and new construction are big contributors to the world’s carbon emissions (UN, EIA and Rocky Mountain Institute numbers from 2017 and 2018):

  1. Agriculture: 24%
  2. 👉 Construction: 17% 👈
  3. Operation of residential buildings: 17%
  4. Mobility (urban + road + air + ocean): 15%
  5. Operation of non-residential buildings: 11%
  6. All others combined: 16%

What this tells us is that both construction AND existing buildings offer us massive levers to decarbonate the world. And that’s true. But not quite the whole picture.

Consider these numbers for the life time of a prototypical multi-family home:

  • Construction phase: ca. 980 tons of CO2 per 1’000 sq.m. total life time
  • Operations phase: ca. 2’550 tons of CO2 per 1’000 sq.m. total life time

Now, you might say: “see, the carbon reduction we gain from optimizing building operations are much higher than from construction.”

Over decades, yes. But context helps. Don’t rush to your conclusion just yet. Consider this:

The main difference between construction and existing properties is that construction unfolds over a short time period (say, on average, 2 years construction time) while existing buildings run over long time period (eg. 50 years). Also, existing buildings require major overhauls and renovations (eg. every 25 years).

Now, if you break down the above numbers on a per-year basis, the picture changes:

  • Construction phase: 493 tons of CO2 per 1’000 sq.m. per year
  • Operations phase: 51 tons of CO2 per 1’000 sq.m. per year

That is a 10x difference between the emissions from construction vs. the emissions from building operation for the same building.

Also, the construction emissions can be reduced immediately, over the first 1-2 years, while the emissions from building operations unfold over many years.

Chart showing CO2 emissions during construction of a building and operation of a building
Per-year CO2 emissions during construction and building operations

The point: Construction is the 10x bigger lever to reduce carbon emissions than building operations. ConTech addresses the big instant CO2 lever while PropTech is a lever that unfolds gradually and more slowly.

Building the asset also influences how efficient the asset can be operated – but not the other way around

Finally, consider this. If you master ConTech, you don’t just optimize the construction phase, but the later operations phase as well. By engineering our buildings differently, we also influence the operations during the asset’s whole life cycle. Better insulation during construction means lower operating cost and lower emissions. ConTech has a positive double-effect on both the construction phase and the property management phase.

This doesn’t work the other way round: If you master PropTech, you only optimize the next years of operations, but you won’t optimize construction of your next buildings.

Yup, and that’s why: We ❤️ ConTech

For all of the above reasons, we observe that ConTech is beginning to inflect.

While PropTech has become a massive industry over the past years – and rightly so – we believe ConTech offers exciting growth rates, business opportunities and return potential for asset owners, investors and founders.

We believe that ConTech – alongside HealthTech, FoodTech and a few other sectors – will be THE high-growth sector for the 2020s decade.

Check out my colleague Marie’s article on the data why we think ConTech will inflect 5x-6x in the next 3 years.

And that’s why we feel: ConTech > PropTech in 2021.

Keep in mind: we’re unashamedly biased. We’re just really 🐂 -ish on ConTech.

If you feel like us: We would love to hear from you. 💌

Why every epic ending boosts ConstructionTech

Today we all learnt that a major ConstructionTech firm is allegedly about to close shop. It started with much fanfare and a high-profile management team in 2015. $1.6 billion in funding later, we all ask ourselves where we stand in ConstructionTech.

If you’re like me, an eternal optimist – every ambitious founding team that trailblazes an industry allows others in the industry to learn. Like, big time.

Make yourself comfy, get a refreshing beverage. Here’s why an epic ending  initiates the boost sequence for the ConTech rocket.

The tale of Icarus

Let’s go way back. As far back as ancient (and mythological) Greece 🇬🇷. Anybody remember the story of Icarus? Here’s the gist:

Daedalus fashioned two pairs of wings out of wax and feathers for himself and his son. Daedalus tried his wings first, but before trying to escape the island, he warned his son not to fly too close to the sun, nor too close to the sea, but to follow his path of flight. Overcome by the giddiness that flying lent him, Icarus soared into the sky, but in the process, he came too close to the sun, which due to the heat melted the wax. Icarus kept flapping his wings but soon realized that he had no feathers left and that he was only flapping his featherless arms, and so Icarus fell into the sea and drowned.

Bibliotheca of Pseudo-Apollodorus, first century BC

In a nutshell: Someone who has more experience in the field gives you solid advice. You think you know better (complacency) and are infallible (hubris). What was supposed to be a nice weekend trip over the Greek coastline, turned out to be your fall to death. Whoopsies, I guess.

Gif showing Adam DeVine saying "Whoopsies"

Construction is breaking out

Here we’ll leave ancient Greece for a moment (we’ll come back to it later). Let’s fast-forward to the year 2020 and look at the conditions in ConTech.

Were they maybe caught in a bad situation? Bad timing?

Here are the facts. 2020 brought major milestones for the real estate technology sector:

2020 had also shed some light that ConTech is breaking out. There is a strong recurring pattern we can apply to the real estate tech sector: it takes 5-7 years for a sector to go from $5B to $50B of venture capital (VC) funding. There is usually accelerating growth in this pattern, as the step-up from $10B to $50B only takes 2-4 years while the step-up from $5B to $10B takes the other 2-4 years within that time frame. That pattern is extremely reliable:

Graph showing pattern recognition: Once $10B of VC funding are reached, sector inflects
Pattern recognition: Once $10B of VC funding are reached, sector inflects

ConTech just shattered the $10B barrier in early 2021. In other words: the conditions are near-perfect for all ConTech founders. Even more so, they are perfect for companies with media attention and capital to accelerate their growth.

From here, it’s safe to assume ConTech is breaking out. It will be a vertical ride for technology in construction in the next 3 years.

Several ConTech models are breaking out in particular

With Foundamental, we invest in early-stage technology ventures in construction. We do so on a global scale (and are the only ones doing so). 40% of our venture capital is invested in Asia, the rest across North America + Europe.

What we realized across all those markets is that 3 models in particular are getting commercial traction and fundraising traction:

  1. Service-rich one-stop shops <— eg. Infra.Market
  2. Shopping infrastructure with service layers <— eg. Flinkit
  3. Tech-enabled general contractors (we call it “Digital GCs”)

So why do Digital GCs end?

Time-out, Mr. Author. If tech-enabled general contractors are breaking out, and all market conditions are near-perfect for ConTech ventures and scale-ups. What went wrong here?

I’m glad you asked. 👇

Construction is a humbling business

When we started Foundamental 3 years ago, we had done our diligence. We had done almost one-hundred discussions with operators from the industry. It took us close to one year to build our thesis about the sector.

And now, 3 years later, I am writing these lines fully conscious how little of the sector I really know. Construction is a humbling business to be in. And it reminds me every day of it.

Everybody knows construction operates under a low degree of standardization (to date). As a result, workflows tend to be roughly similar but can be very different in detail. So far so good.

But consider this: Construction projects are the result of mechanically integrating millions of parts into a final product. In regard to its number of mechanical parts, it is similar to aerospace and automotive.

Every moving part – every screw, every roof shingle, every faucet – might eventually be a single point of failure during the construction process, holding up the entire project.

That means, an insane amount of institutionalized knowledge is required to master a complex construction project. The more variables you try to master, the more institutionalized knowledge it demands.

That’s the exact point where aerospace and automotive mastered their respective complexities. They standardized. They reduced variants. And then they built the same part a million times, over decades, and retained those workers and engineers to institutionalize their knowledge.

Construction, on the other hand, has not done that as an industry (yet). For that reason, construction requires a ton of detailed operator knowledge. It is the most humbling of all businesses I have encountered in my life to date.

1.0 vs. 2.0

Here’s what we learnt about tech-enabled general contractors (“Digital GCs”). There’s really a whole new generation in the market, which was built on fundamentally different assumptions in the last 1.5 years.

The Digital GC 1.0 model is trying to handle construction’s complexity and single points of failure by physically integrating the assets and workflows. The thesis is that thereby these 1.0 players gain a higher degree of control over the boundaries and interdependencies, thus – so the theory – ultimately reducing complexity. More control = more standardization = less parts = less complexity.

There are 3 issues we observe with this assumption in the 1.0 model:

(i) the physical vertical integration introduces new unwanted complexity.

(ii) it creates static supply chains, less fit to deal with flexibility requirements in construction (think about this: if you build a few big a** factories across the country, you want them to be fully utilized. However, if those factories only serve you, then it’s up to you to fill those factories with demand. What if demand changes? What if timelines change?). As a result, the standardization you dreamt of never comes to pass, because you are fighting a constant struggle to keep your factories utilized and you take orders for completely different buildings. Paradoxically, the 1.0 model wants standardization but is adversely incentivized to accept demand that harms standardization.

(iii) it accounts for institutionaliz-ing knowledge – but it does not account for institutionaliz-ed knowledge (meaning: the 1.0 model thought they could learn construction fast and retain that know-how. What the 1.0 model forgets is that there is decades of experience in the industry that you could more easily partner with already on day 1).

We have seen the 2.0 (multi-family focus) and 2.1 (single-family focus) models emerge since mid-2019. We have an inside view in five 2.0/2.1 firms in North America, Europe and Asia, and we are keen to add even more to our portfolio.

We learnt that the 2.0 and 2.1 models are built on assumptions that fit the construction fundamentals much better with a venture approach!

  • Asset-lite, utilizing a strong partner network with institutionalized knowledge that gets qualified to manufacture precisely prescribed standard components and gets onboarded on a common software platform.
  • Dynamic supply chains, allowing to react to shifts in demand and avoiding adverse incentives to accept non-standard demand.
  • Focus on one asset class only (multi-family or single-family, or something else).

Curiously, the 1.0 model was initially hailed to bring “automotive manufacturing to construction”. If you ask us, the asset-lite nature of the 2.0/2.1 models is much closer to how the automotive industry operates. A car OEM prescribes a certain model (eg. a Toyota Corolla), what parts are required to build that model (eg. airbags, electrics components), goes out and qualifies a group of Tier-1/-2 suppliers and purchases capacity from those suppliers against a guaranteed volume. But the OEM does not manufacture those parts. They assemble them, brand them, distribute them, and organize the supply chain. This, in essence, is the new Digital GC 2.0/2.1 model. This is what the 1.0 model taught us to do in construction. Don’t own the factory – own the platform.

Prefer to see the numbers? I’ll give you numbers – here is how much funding went into 1.0 (asset-heavy) vs. 2.0/2.1 (asset-lite) Digital GC models:

USD, without funding rounds >$500M. Per Jan 1, 2021

Enter Webvan – the 1.0 of online grocery shopping

We see 1.0 models in any industry ending prematurely all the time, and showing subsequent founders and investors what they could learn from it.

Today, ordering groceries online has become a multi-billion $ business, driven by Unicorns such as Instacart (founded 2012; a company that my co-GP Adam Zobler had invested in) or Flipkart (founded 2007), and recently fueled by ecommerce giants such as Amazon. COVID has made grocery deliveries so normal for us, I bet you can’t even remember a time where online grocery shopping was not around. Today, in hindsight, this innovation opportunity looks like a safe bet, doesn’t it?

A car OEM prescribes a certain model (eg. a Toyota Corolla), what parts they want to build that model (eg. the airbags, electrics components), goes out and qualifies a group of Tier-1/-2 suppliers, and purchases capacity from those suppliers against a guaranteed volume. But the OEM does not manufacture those parts. They assemble them, brand them, distribute them, and organize the supply chain. This, in essence, is the new Digital GC 2.0/2.1 model. This is what the 1.0 model fail taught us to do in construction. Don’t own the factory – own the platform.

Few remember that Webvan had been trying to innovate online grocery shopping + delivery already in 2001. This was the 1.0 model of online grocery shopping. Webvan owned the fleets, owned the storage facilities and distribution centers. The result: Webvan went bust and burnt $830 million in the process. What Webvan got wrong was that in 2001 they bet on multiple major assumptions they all had to get right at the same time: consumers shopping more online, consumers trusting the quality of perishable goods without seeing them first hand, intra-city delivery networks emerging, route optimization software emerging, and retail competitors reacting slowly.

Instacart and Flipkart were able to be successful just a few years later because delivery networks were beginning to emerge then, and because they built a 2.0 model that utilized an asset-lite infrastructure around the gig economy. The 2.0 grocery shopping model learnt from Webvan to be the platform that prescribes and coordinates how their customers get their groceries – and not do all moving parts of the model themselves.

Ultimately, the 1.0 model’s core thesis was wrong. They focused on the wrong levers.

In summary, the 1.0 model believed that it could redefine an entire high-complexity industry by owning and operating as much as possible themselves. A lot of the 1.0 core thesis was about automation and procurement volumes. But to get there, the 1.0 model creates new problems: Static supply chains and lack of institutionaliz-ed knowledge contributed to their fall from the sky before they reached the sun.

The 2.0/2.1 models like Juno, 011h, Welcome and Brick & Bolt are built on different levers. A Digital GC is not about automating as much as possible, or controlling every aspect of the execution out of one hand. A Digital GC 2.0/2.1 is about:

  • Focus: Pick one real estate asset class you want to dominate.
  • Componentization: Standardize and prescribe the way you want your asset class built. Derive the components it takes. Reduce the variants. Procure in bulk.
  • Asset-lite supply network: Bring in seasoned industry partners as your Tier-1/-2 suppliers. Vet and qualify them rigorously. Procure guaranteed capacity. In exchange, you guarantee them volume over time.
  • Software platform: Onboard and coordinate all suppliers on your proprietary software backbone. Prescribe the usage for all partners.

The last 4-5 years in ConTech taught us that we as ConTech founders and investors should be grateful for anyone’s trailblazing and ambition. We can build an entire generation of 2.0/2.1 ConTech pioneers on the back of the 1.0 model’s earned learnings. And those learnings are the fuel to ignite ConTech’s rocket booster.

What’s bigger this year? ConTech or PropTech? 4 insiders, 4 viewpoints.

May 11, 2021

We are four months into 2021. As the year-end holidays are approaching in big steps – time to do the first review, isn’t it.

While absolutely nothing about 2020 and the start into 2021 has been normal (COVID, anyone?), the last few months gave us many reasons to be optimistic about 2021 and beyond for PropertyTech (PropTech) and ConstructionTech (ConTech). We realized that 2020 brought major milestones for the real estate technology sector:

2020 had also shed some light on where PropTech and ConTech stand in the bigger picture compared to other sectors. There is a strong recurring pattern we can apply to the real estate tech sector: it takes 5-7 years for a sector to go from $5B to $50B of venture capital (VC) funding. There is usually accelerating growth in this pattern, as the step-up from $10B to $50B only takes 2-4 years while the step-up from $5B to $10B takes the other 2-4 years within that time frame. That pattern is extremely reliable:

Pattern recognition: Once $10B of VC funding are reached, sector inflects
Pattern recognition: Once $10B of VC funding are reached, sector inflects

PropTech had reached the $50B mark at the end of 2020. ConTech is probably going to shatter the $10B barrier in the next few weeks. From here, it might be a vertical ride for both real estate tech sectors.

And then, let’s also not forget what COVID meant for ConTech and PropTech in 2020. COVID created scenarios in multiple global markets in which commercial properties have come under market pressure, and owners, developers and investors have to find answers. It also created a scenario in which the residential asset class has seen even more transactions than ever – and also reallocations between residential markets which initiated bigger shifts and created new opportunities. For example, folks leaving the US Bay Area for other places to live because they now can.

Sounds like lots in store. Quo vadis from here though?

These are good reasons for us to have four insiders take a (controversial) look at which sector they expect to flourish in 2021 and beyond – and why.

With that in mind, we ask our four insiders: Will the next year be the year of ConTech or PropTech?

Patric’s view:

Patric Hellermann

It’s an interesting question. When you look at the funding numbers above, PropTech is more advanced as a sector. On the other hand, ConTech looks poised to break out. Both attractive features for a sector.

As an early stage investor, I’m slightly biased towards a sector breaking out as a whole (ConTech). That’s not to say there won’t be deals and companies in PropTech that will be breakouts in the next years anymore – there absolutely will be. But a sector breaking out as a whole is a different game.

Imagine you had committed to invest in early stage FinTechs in early 2011. At that point, FinTech was at ca. $9B funding-to-date – which is where ConTech is as we write this. FinTech crossed the $50B mark in 2014, meaning it took FinTech pretty much exactly 3 years to get from $9B to $50B – which is in line with the patterns shown above. If you had a strategy dedicated entirely to FinTech, and you had built a good early stage portfolio dating back to 2011, you had an above-average chance of making excess returns by benefiting from the 5x influx of capital. A similar bet can be made for ConTech right now (and less so for PropTech).

Same goes for founders, by the way. If you’re a founder looking to found again in 2021, one big criterion for you certainly is to go where the money will be inflecting 5-10x right now. That is ConTech.

So that’s one macro view for 2021. A second macro view is to look at which asset classes PropTech and ConTech are serving, and how those asset classes are doing this year.

Almost all PropTech addresses two asset classes: residential and commercial buildings. On the ConTech side, we see a wider range of asset classes addressed: residential, commercial, infrastructure, industrial and renovation. I expect and hope ConTechs to become a bit more concentrated in the near-term, ip. on residential, infrastructure and renovation. Commercial assets will probably stay under pressure in 2021. On the one hand, that should create new asymmetric opportunities for great founders in PropTech and ConTech (just check out Reef Technology‘s last round and how the Reef model might pop up in multiple countries now with commercial/retail assets under water). On the other hand, I like that ConTech has a broader range of assets to build value for, which I expect to make ConTechs quite resilient and provide more opportunities for asymmetric growth. On this point it’s mostly a tie for me, but I’m leaning slightly towards ConTech having a few more asymmetric opportunities in 2021 from the multiple asset classes.

So, just staying on a macro level, much to like about both sectors, but I would (and do) bet my own money on ConTech inflecting more from here on.

I could go on here with more arguments, such as CO2 reduction potential and the role technology plays in improving either sector, but I’ll save that for a second round of debate 😉

Enrico’s view:

Enrico Mellis
Project A Ventures

We have invested in several PropTech startups and one construction tech company. I guess that serves as a good descriptor for what has been happening. As a generalist VC, we’re free to look broadly across sectors. Our attention gets drawn to where we see the largest opportunities – and we’re definitely spending a lot of time in construction at the moment. We’re also observing cooling interest around some sub-sectors of PropTech. The strongest founders are currently looking at or starting in the construction space vs. PropTech. It seems like the next 1-2 years will be the time for construction technologies. However, that doesn’t mean that the interesting opportunities in PropTech are over. I’d say: far from it.

Over the last years, we saw the emergence of winners in PropTech in several categories and the consequential funding explosion. First, there was a clear opportunity in the classifieds space, followed by another one in the brokerage space. Look at ImmoScout24 in Europe, Zillow in the US, Homeday in Germany, Opendoor in the US, Casavo in Italy, Compass in the US and now Evernest in Germany. It’s important to notice that the main drivers were consumer expectations on the seller & buyer side. That’s usually where technological adoption happens earliest and fastest. Amazing entrepreneurs identified the right timing for choosing a problem that’s still “pretty hard to do, but not impossible”. Defining what this is in a given industry is a complex function of technological capabilities, stakeholders’ willingness to adopt new models & technologies, fragmentation of the market, the role of incumbents, etc.

The funding explosion in PropTech also was, in line with Power Law, largely attributable to a few winners – including the anomaly that was WeWork. A large chunk of these multi-billion dollars of funding went to only a handful of companies. A lot of others, trying to hop on the PropTech bandwagon, didn’t do so well.

Sharing-economy models (Co-Living, Co-Working, etc.) were promised to be the next big thing – but proved more difficult to scale than many have thought. Equally, many other models in PropTech have been having a harder time. For example, I have not seen many smart-building and IoT-solutions companies really take-off – until now. COVID prompted property managers with huge problems around understanding usage and processes around their buildings. So, where formerly the problem wasn’t pronounced enough to stir up demand, this is now changing. These large shifts in an industry – economical, legal, technological, etc. – they determine the inflection point for certain models.

I think in construction, the time is ripe. Stakeholders such as general contractors, real estate developers, yellow machine OEMs, etc. are looking for methods to digitise their processes, optimise, and automate. To use the old analogy: the fruit is hanging lower now. Strong, entrepreneurial talent is moving into the space. Capital influx is increasing. We’re seeing first potential breakout cases. Procore, PlanGrid, and some others. We will see decacorns emerge, which will further accelerate interest in the space. It’s a good time to be a tech founder in construction. But it’s likely to be equally good in PropTech. Of course, only if you’re betting on the right model.

Lucian’s view:

Let me start from a completely different viewpoint than Patric and Enrico. Consider this:

Many roof tiles today usually still have some sort of bend in their shape, which goes back to the Romans who put the wet clay over their thigh to mold it. This is certainly an extreme example (although I think a quite entertaining one) of the rate of innovation seen in construction and – as always – there have been many examples of tremendous technological innovation in the industry over time. However, it does exemplify to a certain extent a degree of inertia and resistance to change that is quite inherent in the construction and building materials industry as a whole.

Digital maturity across different industries
Digital maturity across different industries

Across the value chain, the adoption of digitalization has been extremely poor over the last decade, making construction a digital laggard, while other industries (consumer goods, healthcare, banking) have thrived significantly: It starts with the producers of building materials who are at large still struggling with how to forge a direct path to the end-consumers via digital means, distributors who run websites that look like they have not been updated since the early 2000s and finally construction companies that are planning highly complex processes based on hand-made XLS-sheets, mainly driven by the predominant paradigms of the industry: cost discipline, uncertainly avoidance, incremental improvements, fast ROI.

While there are of course examples of construction organizations have started to integrate such innovations as robotics, onsite drones, and building information modeling into routine construction it is fair to say that these are baby-steps and we are still quite far away from a mass-adoption of such techniques. As an example, German-based PERI has received a lot of praise for completing the first 3D-printed multi-family-home in Germany at the end of 2020 – while this is a true milestone in (European) construction (especially since PERI is actually a supplier of formwork systems, not a construction company!), demonstrating how completely new construction technology can change traditional construction practices, we are talking about one building only at this point, so there is still some way to go until being able to do this at scale. Also when it comes to innovative business models, industry-changing moves have been rare. Katerra, the much-praised US-based company that has gained a lot of attention in the last years because of their approach to integrate the entire value chain from design to erecting buildings, cutting out the distributors along the way and thus seemingly creating a new standard procedure, has burnt through $2B in financing and had to be bailed out by a $200M injection from Softbank to survive – not the best marketing for the new business model the company tries to establish for sure…

The picture changes, however, when going one step further in the value chain and also the lifetime of a particular building, now moving beyond erecting a building to running and servicing a building that already exists and further to managing the transactions of real estate thereafter  – developing and including technology-aided / digital solutions with the general objective to make life for the inhabitants of those buildings more comfortable has become more or less standard procedure, starting with simple things like wireless scanners for remote measuring of heat consumption all the way to integrated, intelligent “smart building” solutions that are becoming the standard for new buildings. Similarly, Patric and Enrico have already alluded to the many good examples of already successful plays geared around, e.g., the brokerage and classifieds space.

Looking at the current dynamics outlined above, I would thus argue that from a practitioner’s perspective, construction is not yet at an inflection point towards exponential adoption of new business models, technology and digitalization. I also believe that the COVID-context will not fundamentally change the trajectory here, also because the social distancing restrictions we had to live with for almost a year now have mainly spurred solutions to avoid interactions between a household and everything outside the household – so, again, rather the PropTech space – while the construction process itself remained largely unaffected (in fact, the Construction industry was one of the few exceptions that carried on in most countries even during the strictest phases of the lockdown). This may of course be driven by the fact that the work is actually being performed outside and thus infection risk is minimized significantly in this context – on the flipside, this also minimized (and still does) the need and urgency to find new solutions for working together that are different from before COVID.

So contrary to my two co-writers before, from a practitioner’s perspective on the ground in the market, I would rather put my money on PropTech than on ConTech for the next years – even more so in the current context of COVID and at least until someone comes up with a fresh idea of what a roof tile could look like.

Hendrik’s view:

First of all, I’d like to respond to Lucian’s illustration and add my point of view: Knowing it stands symbolic for the industry’s alleged inertia, it’s not decisive whether the roof tiles are given a new shape. It has been used over centuries and has proven to be practical, economical to produce, easy to transport and simple to replace. Certainly, today there are other ways to protect a roof from weathering. But the real question is rather complex: Will we find a way to plot the roofing digitally? Can we enable software to automatically calculate material requirements, compare price-performance ratios and evaluate thermal insulation? And one step further: Will we be able to teach robots to lay the fragile bricks independently in the future? My prediction: Yes, we will. In ConstructionTech, we certainly still have a comparable long way to go – but that also means we can easily start on a new page and flip the industry on its head.

The situation is somewhat different in PropertyTech. Here we’ve already walked a large part of the distance quite successfully. In B2C and C2C, prosperous business models have emerged all over the world – from classifieds like German Immobilienscout24, sharing economy companies like AirBnB, to “wholesalers” like Opendoor, or InsurTechs like Hippo. However, all of the above can be seen as “classic” tech companies which have transferred the platform idea, already well established in many other industries, to the real estate sector. Still, these models aren’t less attractive to investors like VCs or family offices – the first PropTech-focussed SPACs are an impressive evidence. However, this was the comparatively easy part of the trail with low-hanging, ripe fruit along the way.

In PropTech’s B2B sector, I still see a huge need for development. Currently, most of the players only offer partial solutions to complex problems instead of thinking new and holistically. To have a lasting impact on the industry, the software solutions should consider and map the entire life cycle of a building to find end-to-end solutions that accommodate the needs of as many market participants as possible – benefiting owners and users, facility and property management. Particularly in the areas of Smart Buildings and Internet of Things, the full potential has not yet been exploited. Perhaps it is bold to think that one company can do it all by itself. But to take life-cycle thinking into account, start-ups should at least work with APIs. A software that can be easily integrated into an existing system automatically contributes to the big picture.

As a construction and real estate entrepreneur, I naturally watch both PropTech and ConTech very closely. However, since design and construction is the significant larger part of our business, I am perhaps a bit more passionately involved here. Unlike PropTech, ConTech requires far greater expertise to find actual digital solutions to complex challenges – for example optimizing the many interlinked processes at construction sites or automizing machinery in constantly changing environments. This is new territory and copycats don’t stand much of a chance. For the transformation, real construction know-how and engineering savvy have to be lumped together with tech knowledge. That alone is challenging. Just imagine how rarely a Silicon Valley Techie finds himself on a major construction site asking the question: Can’t we find a way to technologize the bolting of exterior wall panels? And how likely is it that a Software Developer teams up with a Construction Manager to develop software-driven solutions to efficiently document construction progress? Some companies, including Aeditive, have successfully set up interdisciplinary and competent teams: Experts from architecture, engineering, materials science, robotics, simulation and programming have joined forces. Other best practices are HILTI with their Jaibot, Okibo from Tel Aviv or Built Robotics and SafeAI – former Tesla, Google, Apple and Stanford guys have teamed up with construction people and are automating construction the Silicon Valley style. And this is where things are getting interesting! All mentioned are well on their way to exploiting the innovation potential of the construction industry.

And with that in mind, I am approaching the answer to the initiatory question “will the next year be the year of ConTech or PropTech?”. I am convinced: the time is ripe for both! The property sector was relatively easy to digitise “out-side in”. As a result, PropTech is more advanced and already at a fairly high level. As we are still a long way from market consolidation, now it’s time to professionalize the offering and increase the breadth and depth of services. ConTech, on the other hand, is still at the very beginning but about to break out. The segment is highly complex, but just as high is the potential for exciting innovations to change the game for good. What is required from start-ups is the desire to really understand the industry and to go beyond the simple equation “hardly digitized, easy to improve”.  Therefore, start-ups should interlock with ACEs at a very early stage in order to start with the right problems, jointly looking for new ways to overcome them. Close cooperation only will support developing solutions that later fit through the door. Needless to say, but of course the market that can be tapped is enormous. I believe ConTech will make a big leap in 2021 and thus catch up to a degree – however, we have 10-20 years of significant value chain transformation in front of us which will allow the bold movers to benefit from tremendous new value pools.

So what…

Alright. 4 roles, 4 viewpoints. So what is the one right answer on whether the next year will be the year of ConTech or PropTech?

Honestly, none of us know – and that’s the great part. After debating about this question for a while, we all realized: the opportunities are massive in both sectors. And that’s the exciting part. PropTech seems to provide more opportunities for additional efficiencies on top of some groundwork of digital infrastructure that has been laid.

ConTech is earlier in its lifecycle and represents a big breakout opportunity as a whole.

Meaning: it’s a good time to be alive in both sectors!

If you are a founder, or consider founding, in either ConTech or PropTech: We want to hear from you. Drop us a line!

We ❤️ ConTech . We ❤️ PropTech.

Time to dust off: 5 reasons why 2021 is the best time to build a tech company in construction

Feb 3, 2021

We all know that manufacturing, e-commerce, hospitality and many other industries have faced dramatic changes in the past 20 years. Construction had been rather overlooked, like the stuff in your attics – dusting. Construction is indeed dusty in any sense, no question. But like they say: diamonds are made out of dust under pressure. We believe the pressure on construction is on, ready to create diamonds. Being well aware we can’t predict the future (nor will we try), we see patterns unfolding upon us. Here are our observations making us believe that way that 2021 is the best time to build a company in construction.

1. The market is huge

Construction is responsible for 10% of the world’s GDP, a $13 trillion market and still growing. As the world’s population is growing, 13,000 net new buildings per day are required to match this growth until 2060. Looking at investments, the industry still has a headspace of at least 10-20x. If you factor in the overall sector sizes, we believe ConstructionTech might have 30x+ headroom during the 2020s.

Total funding per sector between 2000-2019 ($B)
Total funding per sector between 2000-2019 ($B)

2. It’s still full of opportunities

While the demand for new builds rises, the industry’s procedures still look not much different from 20 years ago. Do you remember when was the last time you sent a fax? I don’t.

Believe it or not but in the construction material supply chain the fax is still a common tool to send orders in the Western world. Architects spend more than four hours a day searching for product information, workers still buy around 20% of the needed materials by going to Home Depot and spend 3-5 hours on manual and repetitive communication daily.

Raising the bar to overcome this obstacle even further, between 25 and 41% of the construction workforce in the Western world today will be retired by 2030. This is a problem in itself, but it gets worse: while 74% of young adults (18-25) know in what field they want to pursue a career, only 3% are interested in the construction trades.

Like other industries have been, construction is in dire need of new technologies to face the challenge.

3. Funding is inflecting in 2021

We observed in other industries that VC funding inflected, once $10B accumulated funding in a sector was reached. On average it took a sector around 3 years to get from $5B to $10B funding. Construction reached the $5B mark in 2018, meaning according to this pattern we are close to an inflection point.

Construction is inflecting
Pattern recognition: Once $10B of VC funding are reached, sector inflects

Also, we see the world’s best early stage investors flock into ConstructionTech – sector-focused & generalists.

Deals made by the world's best early stage investors
Deals made by the world’s best early stage investors

4. Incorporate learnings and best practices from prior failures

After early models got weeded out and some businesses failed, we see top-founders of companies incorporating today draw on the learnings. The following are our top 3 takeaways:

Organize, not replace existing supply

We believe to make supply more discoverable and fulfillment more reliable combined with an easy user interface is key to success. Not an easy task, especially in mature markets with legacy supply chains, we often see high resistance to a disintermediation of supply-demand relationships. Here our advice: either enter a market where discovery and trust is an issue and become the trusted go-to supplier, or don’t disintermediate but enhance existing supply-demand relationships – like a Shopify for materials distributors.

Outsource full processes, not dis-intermediate existing processes 

Transactional monetization aligns well with project budgeting and purchasing decisions, especially when not much IT integration is required to keep existing workflows on the client side. To our experience replacing single steps of a legacy process e.g by offering a saas-enabled tendering marketplace, finds hardly adoption. But we see a trend for services offering the entire process and delivering the end result, think of it like outsourced procurement offices covering sourcing, negotiation and delivery.

When you can’t scale selling the tool, sell the end result

This is an interesting trend we see, but haven’t fully validated just yet. Selling software or hardware e.g. a robot to fulfill a task – printing mechanical layouts on concrete – can be very difficult. Easier adoption can be achieved by offering the print and using the robot to do the job for you.

5. Talent is entering the industry

First instinct might be that starting an own company in this current time of unknowns and instability, is not the best idea. But every change creates new opportunities, resulting in great companies like Uber and Airbnb being founded in troubled times.

One of the most difficult tasks in building a company is finding great talent. The current crisis sets free a great number of talents – by working remotely people do not feel restricted to a certain location, which leads people to rethink and consider next steps.

Spending more time at home 57% of homeowners found time for home improvements, letting them experience the inefficiencies first hand. Many are not willing to accept those crux processes and are inspired to change construction for the better.

Of the hundreds of companies we have seen being founded in the last year, 50% of the founders do not have a construction background. 4 out of 108 teams have established successful companies (+100M exit) in other industries before. For example the founders of: 

Welcome Homes

Welcome allows you to buy a custom built house online. The company manages the construction in-house, using local contractors and sources all materials. The team previously exited Digital Ocean before entering construction. The team sees “a growing need for new inventory, especially among millennials cycling out of major cities”.


The team of 011h digitizes the construction process of eco-friendly multi-family houses, by providing a platform to utilize and qualify a network of existing third-party manufacturing facilities and service providers. The team is led by two of the founding fathers of the Spanish tech scene. Asked about the industry, they said “construction is a dirty business – and a big one. Digitising the construction process will reduce building costs by 20%, potentially providing much-needed affordable housing around the world”.

Just like the aforementioned founders we find construction as the next El Dorado frontier for the 2020s. The industry is big and full of opportunities, capital in-come is just hitting off and entrepreneurs can leverage first learnings and best practices. In other words, the time couldn’t be better.

Excited to see how construction becomes orchestrated? If you want to make a change in construction or if you’re already working on a new solution, let’s talk 👋

For those of you interested where the data comes from:

  • I analyzed 108 companies that were founded in the last 12 months that I have come across until today. I’m sure there are far more companies out there so I always appreciate receiving some hints.
  • For published deal data I used Crunchbase and Tracxn as data sources. Please note, that not all deals are published, so there might be more. 

Why Iron Man is the solution for one of construction’s biggest problems

Dec 4, 2020

What may sound like a catchy title, is our argument for the use of exoskeletons in the built world. Well, not exactly Tony Stark custom bespoke “Mark VII” duds as seen in Iron Man (super-sonic flight might be product-feature overkill – maybe?), but lightweight and affordable devices.

The young don’t want to get their hands dirty

Construction has many big problems (CO2 to name one that comes to mind), but an aging labor force is among them. Between 25 and 41% of the construction workforce today will be retired by 2030. This is a problem in itself, but it gets worse: While 74% of young adults (18-25) know in what field they want to pursue a career, only 3% are interested in the construction trades. The young, obviously, don’t want to get their hands dirty. Combine that with a moderate increase in productivity and output growth and you have a labour shortage of three million workers by 2030 in the best case(!). For the worst case scenario you can roughly add another five million workers the US construction industry will be short in ten years time. Put differently: we are on a trajectory of building the most complex projects we’ve ever built with the least experienced workforce we’ve ever had.

Can you blame the 97% of young adults who shy away from construction trades? Working onsite is a hell of a job. We say that with the deepest respect for construction and its workers, but you can also take it literally: OSHA estimates that Musculoskeletal Disorders (MSD) that result from lifting heavy items, bending, reaching overhead, pushing and pulling heavy loads, working in awkward body postures, and performing the same or similar tasks repetitively are one of the most frequently reported causes of lost or restricted work time in the US. Like we said, it’s one of the toughest jobs on earth.

Exoskeletons are here to stay

Professionals, throughout the globe, have their edges defined by what their body lets them do. With today’s Exos you can both reduce the strain on the user’s body and enhance the user’s physical capabilities – to increase strength, endurance and mobility. Sounds too good to be true? Not to us.

We actually believe that wide-range use of exoskeletons in construction will lead to

  • Reduction in Work Related Injuries: Resulting in saving on medical fees, sick leave and lawsuits
  • Increased Productivity: Expanding physical boundaries by 10-20% and engage in activities that have previously been out of their reach or decrease worker fatigue
  • Labor Preservation: Improving longevity of quality and experienced personnel past their physical prime in the workforce longer.

The key drivers are lightweight and affordability. Looking at companies like Roam Robotic we are on the brink of checking both boxes.

Traditional robotic techniques – resulting in very heavy, power hungry costly machines – are romantic however quite unrealistic, suitable for only a narrow range of applications. Where previous exoskeletons went wrong: early designs were heavily influenced by pop-culture films in the 80’s/90’s. Think of the Power Loader Exoskeleton in Aliens. Cool, right? Absolutely. BUT exoskeletons true value is when you capture motion, enabling continuous, fluid & dynamic movement. Those devices were anything but agile.

The goal: lightweight (i.e. high power to weight ratio) & affordability (suitable for mass manufacturing).

Once technology is flushed out, adoption is still an obstacle. While we admit construction has notoriously been a late bloomer in tech adoption, the current renaissance period may signal new trade winds ushering in new, innovative solutions.

Just think of Iron Man again: at a very high arc, you as an individual can do more good when wearing a suit of technology. Getting support with heavy lifting will not only make you achieve more in the same time, you also do it in a much healthier way – humans are notoriously bad for appropriately accounting for long term injury risk. For short term injuries pain is usually an indicator. However, for long term injury risk, improper movement/posture, we’re terrible at it. So, drive assistance through intelligence by cataloguing movement deviations over time at an individual level, to optimize the long-term problem. Thus, resulting in fewer injuries (happy employee, happy employer!). If exoskeletons support ease of use without strenuous training and doesn’t look like a walking death trap, we are convinced construction workers will go for it, and companies will encourage them to do so. Again, we are on a trajectory of building the most complex projects we’ve ever built with the least experienced workforce, why it’s our opinion preserving aging labor through augmentation will become a pull market.

The Holistic Fitbit

As a company your benefits are both immediate and long-term, too. With your workers expanding their physical boundaries and decreasing worker fatigue and labor productivity increases. With less day-to-day physical strain & work-related injuries, you (as a craft worker and employer) benefit from a career-longevity gain. Having the worst-case scenario in mind, you get more done in less time and the trades may become more attractive to the younger demographic (who doesn’t want to be Iron Man?).

Long-term we think of exoskeletons as a holistic Fitbit. A next generation wearable that measures and optimizes physical-labor (J.A.R.V.I.S anyone?).

For example, given real-time site visibility/capture is fast becoming a requirement in the construction industry as the importance and value the data is being realized, exoskeletons could integrate with growing site-level solutions: digitally geo-fence an area to restrict any human interaction within specified coordinates, proactively reducing the 150,000 accidents and injuries each year. The construction site becomes more preventive and less reactive.

In addition, an employer can leverage imbedded sensors and other data capture technologies on exoskeletons to compliment new underwriting insurance structures or develop productivity or site management applications. You’re going down that road? Hit us up.

Iron Man has a 94% Rotten Tomatoes rating. Now you know why our excitement for exoskeletons in construction rates pretty much the same. Let us know how you rate the prospects of exo-suits and stay tuned. We’re definitely keeping an active eye on the space and its leaders.

This article was originally published in Construction Tech Review.

A tech orchestra is what construction needs

Nov 19, 2020

Don’t we all share that romantic notion of a self-managed construction site, where planning and execution are seamlessly integrated and fully automated? Well, we at Foundamental aren’t known for being the biggest romantics (though we all share a big passion for construction and tech), but we sincerely believe that construction is set to become an orchestrated economy. Now, I know what most will say: If wishes were horses, beggars would ride. But hear us out, here is what we mean by it and how we think it’s going to happen.

The case for tech in construction

Construction is big, inefficient and undisrupted. It accounts for ten percent of world’s GDP, but productivity dropped by 27 percent in the last 25 years, while most other industries have seen steep increases in productivity. Construction seems to be left behind in an era of rapid change. While in other sectors half of all companies have been acquired or gone bankrupt in the last 20 years, 85% of construction companies are still there. Unchanged and undisrupted. Fragmentation and inaccessibility obviously hinders change from within and outside. All this won’t be much new to you, but it perfectly makes the case why our beloved sector is in urgent need of some tech. Especially as lots of construction is yet to come. Until 2060, we will add the floor area of Japan to the planet – every year.

To make matters worse, construction is hamstrung by an aging workforce. Between 25 and 41% of the construction workforce today will be retired by 2030. This is a problem in itself, but it gets worse: while 74% of young adults (18-25) now in what field they want to pursue a career, only 3% are interested in the construction trades.

What isn’t changing is the unique set of first principles that construction is made of:

  • Sites will always be geographically dispersed. Ten billion construction sites will always be in ten billion locations.
  • Assembly will always be hyper-local as fully-assembled structures are just too heavy to be transported.
  • There will always be physical and temporal distance between involved parties. This invisibility needs to be dealt with.

The road towards orchestration

Given construction’s first principles, we at Foundamental only see one way out: construction becomes an orchestrated economy. Orchestrated by autonomous and circular supply chains that build on integrating all the data pools that currently emerge as known problems or simple tasks get solved with technology. Once those data pools are connected, you get closer to achieving transparency over entire processes and using data to improve them. But how to get there?

First, we need a better vertical view of a site, a warehouse, a plant — to understand the processes and, more importantly, their local contexts. Who does what, when and why. Which material flows at what time, and why. There are new innovative solutions providing real-time visibility and transparency, tracking jobsite health to minimize schedule surprises. A select few are also providing immediate value during COVID-19 crisis tracking (labor) density & prolonged proximity. As an example: IndusAI, a Foundamental portfolio company, offers such a look through a keyhole to make data-driven decisions with actionable insights whilst decreasing time on claim disputes and subcontractor coordination.

Second comes the horizontal view. By this we mean having the ability to see a workflow end to end (something we also call the “critical path view”). As we shift focus upstream, we need a better understanding of specific construction workflows and, again, their context. Just think of the interplay between batch plant, truck and site. Remember, the bird’s eye view helps you identifying every step on-site, including arriving trucks and their loads. Now, imagine these trucks are equipped with telematics and your system is able to factor in that data as well (something Loconav does very well already today in India). Such solutions will be able to request more or fewer trucks at the concrete plant and can even advise the truck to hurry up or take its time to perfectly arrive on site. All this can be done autonomously and in real-time. To be honest, we also don’t see a reason why robots shouldn’t take care of the pouring. Especially in times of COVID, but that’s a different story.

Our point here is simple: always start with data that creates context either vertically (what happens on a site) or horizontally (what happens in the workflow end to end).

That is the shortest road to orchestration.

The notion of a self-managed construction site

The winners will be those who orchestrate supply chains end-to-end and are able to build a reliable, predictive engine that is able of both schedule generation and management as well as resource optimization and sequencing. They become the system of record across the full lifecycle of the project, from planning, procurement, and supply chain management, all the way through construction execution. From there one can flirt with the romantic notion of a “self-managed construction site”.

How not to build an airport – lessons from an infrastructure disaster made in Germany

Nov 1, 2020

We don’t want to blame former US president Ronald Reagan. Still, in his famous Berlin speech in 1987, he not only called upon Gorbatschow to “tear down this wall,” he also looked “to the day when West Berlin can become one of the chief aviation hubs in all central Europe.” While his first call to action became a reality just two years later, the second one took until today (lucky us, it wasn’t the other way around). But back then, he obviously sparked the obsession of Berlin’s administrators to build a mega airport that can compete with other major cities in Europe.

Thirty years later, that airport becomes a reality these days, with the first planes taking off at BER. The only problem: the largest infrastructure project of Germany and Europe’s biggest construction site for a while has cost nine times more than planned and now opens nine years after the announced opening date. It comes after six missed openings in the past and has led to countless lawsuits, three parliamentary inquiries, and several corruption scandals. The Economist calls it Germany’s best-known infrastructure disaster. It’s a story of megalomania and politicians that considered themselves the better general contractor but were proven wrong in a way that has become the subject of daily jokes in Germany and draws schadenfreude from around the world. 

The sheer fact that a public infrastructure project is delayed and gets more expensive is nothing unusual (didn’t we all get used to it somehow?!). It happens all over the world. Oxford professor Bent Flyvbjerg studied over 250 public megaprojects in 20 countries and sees a reoccurring pattern: they deliberately misrepresent costs and risks to increase the likelihood that it gains approval and funding. This leads to the “survival of the unfittest,” in which often not the best project, but the most misrepresented ones are being built. 

For all we know, that is undoubtedly true for Berlin airport, too. However, there is more to the story. It’s one of 120,000 construction defects with a head-spinning list of failures: automatic doors lacking electricity, escalators not being long enough; a roof twice the authorized weight; and miles of cables mislaid. Let alone “the monster,” a vast smoke-extraction system that was ineffective (we believe it got the name after the fourth missed opening some years ago…).
That list goes on and on, but we guess you got the point, which leads to the looming question: what the f**k happened? We looked through the available sources, and found three overarching answers. All not new to construction pros, but they were exaggerated at Berlin airport. That’s for sure.

I. Bad planning (and a wrong approach)

Besides an ineffective “monster” (aka the fire protection system), cable shafts were dangerously over-burdened, and there weren’t enough check-in counters and luggage retrieval systems. The cooling units were too weak, creating potential overheating and emergency cut-offs to the entire IT system, which would have left Berlin’s new airport without computers. On top of all that, flight paths and sound protections zones were incorrectly calculated.

Well, all that sounds like bad planning, doesn’t it? And that’s no surprise. After a year-long dispute over where to build the airport, they decided to contract out the construction and operation of the airport in 1999. The accepted bidder was a consortium, including Hochtief and the operator of Frankfurt airport. Despite alleged corruption during the bidding process, experts are pretty confident Berlin airport would have been up and running in 2003 (pretty dull, right? But wait for the next act). After all, construction giant Hochtief had just successfully built mega airports in Athens and Saudi-Arabia.

But when Berlin mayor Klaus Wowereit took office in 2001, things changed. Backed by a center-left coalition in the city, he canceled the agreement with Hochtief just 18 months later and turned it into a city-managed project. Without any external general contractor in charge, the city had almost 70 different engineering firms working as planners on the site at peak times.

Learning: 70 engineering firms is a lot to coordinate, but that is construction reality. You will always have many different players in a construction project. Whether it was a good idea to have state institutions orchestrating all the players is another question. But you need someone that solves your project’s most complex constraints, optimizes essential project resources like labor, equipment, and materials, validates the constructability of your baseline schedule, and improves your project planning using data, not heuristics. And certainly not hoping or guessing. Tech firms such as Alice or nPlan are building the scheduling optimizers for 21st century construction.

II. Too many hands (not aware of each other)

Fragmentation is one of the critical characteristics of the construction industry. 80% of value-add in construction comes from companies with less than 250 employees – and those companies make up 99.9% of construction revenues. To us, that’s a textbook example of “fragmentation.” It is due to all the different trades involved and is one of the significant challenges of any construction projects: steering all the different hands most efficiently. That is usually the task of a general contractor – which in this case didn’t exist, right. But it gets even worse.

Intending to boost the local construction trades, they invited even more hands than necessary. In the end, the major contract for the construction of a passenger terminal is not, as initially planned, one lot for a general contractor, nor are there seven lots (as planned for a while); but instead, everything was fragmented into 40 individual contracts. Total chaos. 

The once proven idea that the state finds a general contractor turns into a bazaar organized by the state
Learning: It doesn’t have to be that way. Even with many different contractors, site workflows, including quality, safety, workforce management, and maintenance, can be automated and accessed using mobile devices. The data captured provides insights to streamline operations and drive results. With workflow automation solutions like Novade or Procore all modules, projects, and contractors are connected on one platform, and all processes can be managed digitally.

III. Weak progress monitoring (and an even worse crisis management)

The result of the above: 40 separated construction sites, where the left hand didn’t know what the right one was doing. In many cases, the right plans were missing, leading to unpredictable collisions – a thousand times. Where a pipe would have to be laid, there was an air flap, and where there is a flue, cables would have to be pulled. Of course, that is everyday life on construction sites all over the world. But due to the particular circumstances described above at Berlin airport, you didn’t have a functioning monitoring that would help to detect and manage such collisions. 

In the end, it led to some form of on-site anarchy. Building contractors no longer reported collisions and cleared them up together with planners and site managers but simply resolved them on their own through improvisation. Walls were drawn that weren’t in any plan, and ordinary walls were billed as fire protection walls, pipes were laid that belonged elsewhere, sprinkler heads were installed but not connected to the water. Just a great deal of botching going on.

It was at that time when a pub owner who leased a lot at the airport was charged with 36,000 € for a single electrical socket he needed to offer his guests free phone charging. It doesn’t matter whether it was just profiteering or the real cost of an additional socket. It tells you quite a lot about what was going on at Berlin Airport.
Learning: The bigger the construction site, the more critical is the need to know precisely what goes on at any given moment and in real-time. It’s the only way you can deal effectively with unpredictable changes and avoid situations where you have to cancel a long-planned opening just a few weeks in advance. Reality capture-and-compare solutions like HoloBuilder or Buildots give you precisely that kind of accurate transparency. They let you easily capture, view, and control project progress in 360° and with one single point of truth.

Would have all these tech solutions had helped? Maybe. We also don’t have the full picture of what happened in the last thirty years from Ronald Reagan to the first planes taking off today. We actually aren’t sure whether there is anyone out there having that full picture. However, we genuinely believe that Berlin airport is another impressive example that our beloved construction industry is in urgent need of some tech. It seems to be left behind in an era of rapid change. That might be due to its high fragmentation or the low R&D spend in general. What we know: there is more construction to come, and we should start building smarter – for the sake of costs, emissions, and the people of Berlin that waited decades for a new airport.

The case for solving construction CO2

Why tackling construction emissions is one of the biggest levers we have

‘Our house is on fire.’ That was the message Greta Thunberg addressed the global Davos elite within early 2020. You don’t have to agree with the picture she used, but the fact that we need to get our sh*t together is something that science is unusually united on. To be honest, we actually quite like that picture because we really believe that the world is on the brink, and we got no time to waste.

And we’re into houses. We have an undeniable passion for all kinds of buildings (though not for fire) and, more importantly, think that buildings hold one of the biggest levers for climate impact. Here is why.

Huge potential with little attention

Construction and mining account for 17% of global CO2 emissions. That is a lot, but attention instead goes to mobility (9%) or air travel (3%). The lack of awareness wouldn’t be a problem itself, as long as action was taken. But the industry is not solving the problem from within, because it’s not only one of the biggest polluters, but also highly inefficient and undisrupted (see a connection here?).

Construction seems to be left behind in an era of change. Productivity dropped by 27% in the last 25 years, while most other industries have seen steep productivity increases. In all these other sectors, half of all companies have been acquired or gone bankrupt in the last 20 years, but 85% of construction companies are still there. Unchanged and undisrupted. How come?

We believe it’s the high fragmentation that hinders substantial change from within: 80% of value-add in construction comes from companies with less than 250 employees – and those companies make up 99.9% of construction revenues. To us, it’s a textbook example of “fragmentation”. And it might also explain why R&D spend in general is also pretty low compared to other sectors.

Things get worse

To make matters worse: A lot of construction and its emissions are yet to come. In 2016, an estimated 235 billion m² of total floor area was reached. It took us more than a hundred years to get here.

Over the next 40 years, an additional 230 billion m² buildings will be constructed. Meaning that the floor area of the world’s buildings is projected to double in just four decades. That is the equivalent of adding the floor area of Japan to the planet every year to 2060(!). Or adding 13’000 net new homes every day for the next 40 years. Every single day…

Add the ongoing megatrend of urbanization, and you see why projects become ever more complex and constrained, while the sector will remain inaccessible and fragmented. That’s no surprise as sites will always be geographically dispersed. That’s for sure. Ten billion construction sites will always be in ten billion locations. Assembly will always be hyper-local as fully-assembled structures are still too heavy to be transported, and there will always be physical and temporal distance between involved parties. All this piles up to the massive challenge of solving emissions from construction and mining – but also shows why construction holds one of the biggest levers for positive climate impact.

Construction needs to change

Well, there obviously is no way around it. The challenge is existential and immediate. The way we do construction today will become impossible quite soon. Climate requirements and regulation will significantly increase (for obvious reasons), while shareholders already demand answers today and bring up the notion of stakeholder capitalism. No doubt, construction needs to change. But how?

Bringing down emissions in construction is not as easy as plugging out conventionally generated electricity and plugging in renewables. Looking at the construction phase, the vast majority of emissions come from the materials used to build – a stunning 93%. Think of steel, cement, or other mineral materials and chemically engineered components (e.g. insulation). Even though materials’ production has become less CO2-heavy in the past decades, it’s clearly not enough. While carbon capture can and must be an answer in parts – especially to bridge us – we also need to turn to the choice of materials (increase of carbon-neutral substitutes) and the amount of materials used and waste produced (drive efficiency over the whole supply chain).

Orchestration is part of the answer

More efficiency, less waste – this is precisely why we believe construction needs to and ultimately will become an orchestrated economy. Orchestrated by autonomous and circular supply chains that build on integrating all the data pools that currently emerge as simple tasks get digitized. Just think of the interplay between batch plant, truck, and site and what could be done if an artificial intelligence understands the on-site video feed and autonomously steers involved parties. You get better decisions that are based on trillions of data points and end-to-end visibility over workflows. This transparency over whole supply chains makes it possible to reduce emissions in any part of the chain.

Here is how: eliminating material waste at the design stage can lead to an 18% reduction of GHG emissions (e.g. applying computer-optimized engineering in the pre-construction phase). Looking at concrete, digitalisation, improved mix design and new admixtures can reduce cement in concrete by 15% and its emissions by 6%. And let’s not forget logistics. Obviously, the source of the material being used has a tremendous effect on its footprint. But just the optimized utilization of trucks and truckloads will shrink the fleet by 20 percent. Add electrified and semi-autonomous machinery and you can get a 98 percent reduction in carbon emissions on-site. That is why we believe in orchestration.

Tech and founders – fueled by venture capital

No matter if we go after efficient pre-construction choices, sustainable and circular materials, or carbon capture, construction needs to change. And we need to do it fast (remember our house being on fire?). How do we do that? Well, we think the fastest solutions come from the best tech founders around the globe, fueled by venture capital. This might be a bit obvious given our line of work, but we deeply believe in the innovative power of venture capital (if you don’t, have a look here or here).

However, there is a remarkable gap between the massive amount of global emissions that construction and mining account for and the super small investments thrown at the problem in the last 20 years. Why don’t we put it to use where it has the most significant impact? That is why we back the bold and bright founders that transform the industry’s carbon footprint by scaling masterable(!) technologies.

We have learned from the mistakes made in the first cleantech wave. They underfunded the cost-degression of superior tech (did mostly overspent on POCs), while overfunding hard-to-master tech before scientific advantage were shown. We combine scientific know-how with the deep industry insights we have as specialist VC to identify tech and ventures where an influx of capital will allow for radical cost-degression, industrialization and scale.

There is an immediate effect (and money to be made)

Remember the massive net-increase in new buildings, aka adding Japan to the planet every year? That’s right, we go after construction emissions because there is an immediate effect – no triple down effects over decades, but actually bringing down upfront emissions of buildings. But the massive net-increase has another effect. It creates a pull market for green building tech with instant demand. That pull gets even bigger when regulation increases, and all the green stimulus packages around the globe start to work. A value chain delivering approximately $12 trillion of global value-added and $1.5 trillion of global profit pools looks set for overhaul, and a $265 billion annual profit pool awaits disrupters.

Now you know why we love construction and want everyone else to love it too (or at least bring it into focus when it comes to climate action).

Why VC and data science is a love marriage

Would you believe anyone who says that data and digitisation doesn’t matter in their industry, because their domain is different?

Great suggestive question, I know, but the point is: You don’t. And neither do we.

So what’s our industry? Well, construction and mining on the one hand. But venture capital on the other. We believe data will change construction and mining and we believe data will change venture capital.

But here comes the cool part: Data and VC is not just a match, it’s a match made in heaven.

Big words? Maybe, but what is love without a little exaggeration. Besides, often it takes a second (closer) look to understand why the best matches are working so well.

So, let’s take that look!

Venture capital has been driving innovation and digitisation across industries, but ironically the VC industry itself can’t really claim they have been ahead here when it comes to their industry.

Today, VC still largely relies on networking and building relationships. Being in the right room at the right time (although COVID19 already raises critical questions about how this practice can be continued in the future). 

To a large part this is due to the nature of VC itself. Young tech firms are private, information about them is scarce and thus valuable. And founders can only give so much of their equity until they lose control over their company, so there’s another scarcity.

No wonder why the industry keeps their cards close to the chest.

But there is another point, young firms are abundant. And they all look alike. Who would have been able to point out exactly that one garage in the 70ies where Apple was being built? It’s the notorious needle in the haystack (and the haystack is quite big).

So firms and VCs have been bundling up in a few hubs worldwide to be close to each other, to mingle. But this excludes everyone from the party that is not located around the corner and is therefore not able to quickly discuss some awesome new project over coffee.

This will change and has to change. The world is growing more globalised and the tech scene is growing with it. It will be more democratic, more inclusive and more fair. Data and data science will be a driving force of this change and thus it will not only be an add-on, but a must-have.

And here’s why.

VC is and has always been a fundamentally human game, but even more so it is a decision game. Ultimately it’s about making the best decisions concerning incredible uncertainty, given the very limited amount of information available.

We believe any major decision a VC takes in the future is underpinned with data and algorithmically prepared, seamlessly, enabling the investor to focus her attention where it is most needed and where the machines can’t help.

To make the point, we, of course, turn to the sector we love and know best: construction and mining.

There are three things about our beloved sector that you probably heard us telling everyone that is willing to listen and also everyone else:

  • It’s ripe for disruption,
  • It’s opaque
  • And it is both global and scattered.

The first is why Foundamental as a dedicated construction VC exists. Two and three make the case for data science.

We try to understand the hows and whys on-site, the processes on the ground and the local peculiarities, but also the global themes. We need to be efficient enough to cover developments in Bangkok, Barcelona, and Boston at the same time, while also being able to recognize patterns across them.

This is why a quarter of the Foundamental team were data scientists, when starting in late 2018.

After two years of obtaining, juggling, and connecting data as well as integrating it in our workflows we see clear results: faster and better decisions.

Here is the key take-away: Think data science as an enabler, not data science as a service.

After all, what type of language would the word “service” be in a marriage…

Our evolving platform helps us observing, clustering, sourcing, evaluating, and tracking deals. It makes our day-to-day work more efficient and transparent. It reduces wasted time and frees up human resources that can be applied in areas where humans are superior to machines (think of empathy, soft skills, or communication just to name a few).

Any organisation is a decision making machine. Humans are driving it, processes are the cogs and data is the oil. Did someone say “Data is the new oil”?

This is why data science can return even more value if it isn’t just focused on a decision, but on the decision making process. Meaning that any bigger decision (say, investing in a startup, for completely unrelated reasons) is always done in a context.

This context is actually a long chain of smaller and smaller decisions that everyone involved takes. Making any part of this chain of decisions more efficient and accurate, even only slightly, will therefore compound along the way.

And, the final outcome will be better. Any investor’s heart glows when hearing the term “compounding interest”, but it’s not just money that accumulates, it’s also efficiency.

(As a side note: Interestingly often a gain in efficiency has to be paid for by a loss of resilience. In the current pandemic this all too often got painfully visible. Also traditional VC processes are heavily affected by pushing more and more decisions to be done remotely. Tapping into more data sources here greatly increases the resilience of the decision making process.)

But let’s finish with the best part (yes, the best always comes last): as our key workflows are now based on and done through the platform, we create tons of data that allow for learning loops, making the platform not just efficient, but self-improving.

To drag the analogy along one last time: A good relationship is not just benefiting from each other’s strengths, it’s growing together.

This is artificial intelligence beyond the buzzword.

So, if you are equally passionate about how data is changing not only the industries VCs are investing in, but also VC itself, hit us up and join the ride. We would love to hear your take on it!

The Future of Blue-Collar Work

May 22, 2020

Most of us have been chilling , losing our mind, staying calm, operating as WFH professionals for the better part of the last two months. It remains to be seen just how much WFH becomes a part of a white-collar worker’s future if when things return to normal.

You know…the before time… when we might get to be a part of delightful conversations like this …

Image source :

And while COVID-19 might be accelerating existing trends in the white collar economy, it might also lead to the backbone of our economies — The blue-collar workers powering industries such as trucking & transportation, construction , manufacturing and warehousing — playing an entirely different role in the future.

Here are my predictions for what this New World Order might look like

1. Blue-Collar workers will benefit from being in Hot Demand…

A trend that we had already started seeing in the before time was the relative and growing scarcity of blue collar workers in mature markets like the US and Europe.

Headlines like this…

Image source

or this…

…had starting becoming more common.

This is consistent with our own research which points to constraints in the blue-collar workforce for industries such as Construction. For example :

  • The construction sector employed 11.8% fewer people in 2015 than it did in 2008 in the European Union
  • Correspondingly, the median age (42.4 in 2015 vs 40.8 in 2008), the proportion of workers aged 25–49 (61.8% in 2015 vs 65.3% in 2008), and the proportion of workers aged 50–64 ( 28% in 2015 vs 22% in 2008) suggest an ageing workforce

Clearly, construction and other blue-collar centric industries have been becoming less attractive to a younger, more millennial workforce.

(This clearly represents an important bottleneck, and one we will keep returning to in this article.)

But surely, you might think, COVID-19 will (continue to) hit the frontline blue-collar workers very hard?

Perhaps not.

Several market signals and first-hand data, especially from Asia, suggest an unexpectedly strong rebound in infrastructure projects and spend, with the backlog from the last 3 months possibly resulting in a “post-pandemic construction tsunami“.

The one catch : There aren’t enough workers.

Even in markets like India that have a huge labour surplus and a disproportionately skewed employer — labour ratio, news items like the one below are becoming more common with the resumption of construction in a post-lockdown scenario:

And this shortage is the most pronounced in industries that are highly dependent on blue collar labour, such as construction, manufacturing and logistics.

But have we seen something similar before ?

But of course we did !

One of the more long-term effects of the very scientifically named Black Death, was the acute shortage of peasants and urban workers in Europe.

So dramatic was the shifting of economic bargaining power in favour of the blue-collar workers that even though the rulers of the time imposed harsh punishments on workers demanding higher wages, there is clear evidence that worker wages and living wages improved considerably after the plague.

Might the improvement of the workers’ living conditions also have seeded the Renaissance Period ? And if yes, what might this signal for the future of workers ?

Will history repeat itself in the form of a post-pandemic world that offers blue-collar workers higher wages and greater financial security ?

2. …But those demands will come with new expectations.

However, it is prudent to remind ourselves that the higher wages paid to blue collar workers in the future will likely come with new strings attached.

Workflows which were largely executed using paper, face-to-face meetings and whiteboard sessions and phone calls/ messages will shift to being driven through remote collaboration tools (especially when blue-collar workers need to interface with white-collar workers) that are tailored for Blue collar use-cases.

While, on the surface, the use of digital collaboration tools might seem a trivial ask (especially for white-collar readers), it assumes and implies a certain degree of familiarity with the use of IT and digital tools — Something that is in fact quite unfamiliar to most blue-collar workers (and which is probably just one of the reasons why blue-collar professions are becoming less appealing to a more digitally-savvy millennial workforce)

Oh, and while we are on the subject of expecting our blue-collar workers to become adopters of technology, they will hopefully have no objection with adopting location and contact-tracing solutions as well?

Image source :

3. These expectations will be fulfilled by new education programs…

With the blue-collar workers now expected to become proficient at using digital tools, what formal avenues could they turn to, in order to upgrade themselves ?

How about an expensive, full-time education program that requires all tuition costs to be paid upfront, might not ensure job-fit, and which also doesn’t necessarily deliver a positive ROI, right after a global pandemic makes the job market highly volatile ?

I know what you are thinking…

Image source :

No wonder our blue-collar workers are highly circumspect when it comes to signing up for education/skilling programs.

But it doesn’t have to be that way.

As the likes of Lambda School and Scaler are showing in the White Collar world, the future of higher education for Blue Collar workers might be highly targeted 6–9 month programs administered digitally, require no upfront payment, and which are tied to future success through income share agreements.

And perhaps the need to seek out a learning cohort will influence a rise in labour union memberships, not just to seek collective security, but to foster collaborative and peer-to-peer learning in an “on-the-job” environment.

4. …which will see the Blue Collar turning Gold

Ever heard the term “Gold Collar“? I hadn’t, until quite recently.

It was coined by Prof. Robert Kelley in 1985 to describe highly-skilled and essential knowledge workers whose value comes from brain power and mastery over their trade, and describes professions such as doctors, surgeons, pilots, lawyers and technologists (and probably does not include Venture Capitalists).

While it might seem like a stretch to suggest that Blue-collar professions could yield Gold collar capabilities, think of how auto mechanics levelled up to become Mechatronics experts as a result of highly focused skill development programs implemented in Germany and Japan.

What if similar skilling programs can yield a selective new genre of Gold Collar professionals that come with mastery over new / hybrid disciplines, mastery that makes them highly valuable knowledge workers , representing aspirational value for a millennial workforce that demands intellectual stimulation and social validation ?

At Foundamental, we have often debated if the typical Construction worker for the future will be a PhD.

Perhaps the equivalent of the future PhDs in Blue-collar professions will be highly sophisticated Gold Collar workers who will be prized for their brain power as employees, gig professionals and entrepreneurs.

If you are a Founder building for the Future of Blue Collar Work, we at Foundamental would be grateful to hear your story!

  • Our in-house research and insights are built upon information collected from the stellar founders we have had the privilege to invest in, and/or have had inspiring conversations with.
  • For more of such posts, head to Foundamental.comand follow us on LinkedIn