Oct 20, 2023

5 models of the 17 Constru-Tech Unicorns (per October 2023)

The construction industry is often maligned by outsiders as “traditional”, “slow to innovate” or “complex”. That’s not my experience. In fact, when you offer outcomes based on technology (instead of selling the technology), I have found that construction is quite fast adopting.

In fact, construction has seen its fair share of companies building and scaling technology to billion-dollar businesses. These businesses pioneer procurement solutions, marketplaces, workflow platforms, AI, and robotics, to modernize and optimize varied workflows of the construction process. These novel solutions span different construction workflows — from design and planning to on-site execution.

While I think “best-of lists” and “market maps” are not just random, propagandastic, useless, but even outright dangerous, the billion-dollar valuation is an objective metric that allows us to look through an objectivized filter without personal opinion. It also allows to work with a complete set, and not a partial and incomplete landscape.

I have noticed through years of experience and thousands of conversations that many people actually do not know how global of a phenomenon Construction-Tech is by now, evidenced by the global span of these billion-dollar valued Constru-Tech firms. You might find interesting that out of these 17 Constru-Tech Unicorns, 10 are NOT based in the USA. People don’t always realize that Constru-Tech is a global movement.

That’s why I’m sharing here these 17 Construction-Tech unicorns as of today (October 2023) with you all, and provide some perspective into the products and solutions these unicorn Constru-Techs are offering.

Methodology note: I have added the media sources that confirm the Unicorn valuations for each company. Basically: If I don’t have a media link confirming the Unicorn status, the firm is not in this article. Also I exclude defunct and deadpooled companies (such as Katerra). I might come back to this overview and update it from time to time. If I missed any, I’d be grateful for a nudge and I’ll add them.

Workflow software

Starting with two “former” Constru-Tech Unicorn veterans that most people will know, and who have since either become acquired or publicly listed. (”former” because they are not private standalone companies anymore).

Aconex

http://aconex.com/

Procore

https://www.procore.com/

Procurement and supply chain management

This category actually currently yields the most (6) Constru-Tech Unicorns. These players are all about providing one-stop shop solutions to source and procure construction-related materials and machines. Also worth noting how 3 of those are borne out of the Indian Constru-Tech market.

EquipmentShare

https://equipmentshare.com/

Infra.Market

https://infra.market/

ManoMano

https://manomano.fr/

Material Bank

https://www.materialbank.com/

Moglix

https://www.moglix.com/

Zetwerk

https://www.zetwerk.com/

Renovation design / one-stop shops

A similar one-stop shop, theme, but applied to light materials coupled with a top-down design and, in some cases, the actual execution of the design (I call that a “digital general contractor”) to allow for a standardized and streamlined execution of the renovation project.

Houzz

https://www.houzz.com/

Kujiale

https://www.kujiale.com/

LivSpace

https://www.livspace.com/

Tubatu (aka To8to)

https://www.to8to.com/

Financial services

Surprisingly, only two Constru-Tech private firms have reached Unicorn status on the FinTech angle. More to come soon ?

Built Technologies

https://getbuilt.com/

OfBusiness

https://www.ofbusiness.com/

Tech-enabled general contractors and standardized/verticalized construction

Another category that many outsiders will immediately think of is the vertically integrated application of new materials and methods of construction.

Icon

https://www.iconbuild.com/

Nexii

https://www.nexii.com/

Veev

https://www.veev.com/